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Business plan planning preparation services
Business plan ( Business Plan ), both the project investment plan, is a comprehensive project plan, the main intention is to submit to the investors, so that they can make judgment on the enterprise or project, thus enabling enterprises to get financing. A business plan is a company, enterprise or project unit in order to achieve the investment financing or stage of development goals, after an initial project scientific research, analysis, collect and collate the relevant information on the basis of, according to a certain format and content of the specific requirements and compile a comprehensive exhibition company and project status, future development potential and strategy of written material.At present Chinese enterprises in the international financing on the success rate is not high, not the project itself is neither good nor the project return on investment is not high, but the project business plan prepared by the hasty and planning ability to let investors disappointed. Business plan prepared and enterprise itself is a complex and sophisticated projects, not only to the industry, full market research, but also has good writing skills. For a development of enterprises, professional investment plan is looking for investment cooperation necessary materials, is also an enterprise on its current situation and future development strategy of comprehensive thinking and repositioning of the process.According to authoritative statistics, only 5% of the outstanding business plan to attract the attention of pioneering investment company. A careful preparations for the excellent business plans must be concise, focused, can make the investment in a very short period of time all excited, can make your business in numerous financing talent showing itself in the application.The business plan includes almost all investors interested in the content, from the enterprise growth experience, products and services, marketing, management team, equity structure, organization and personnel, financial, operation to the financing plan. Only the content full and accurate, rich data, system integrity, analysis of incisive business plan to attract investors, let them understand your project business plan, to make your financial needs to become a reality, the investment plan prepared by the quality of your project financing is crucial.A business plan is successful project financing decision quality, the key, if you wish to have a high quality investment plan, please be careful inspection planning production company actual strength. From the integrity of the first occupation morality, to see whether a similar project planning experience of writing -- to view similar projects complete case and contract; if there is a senior planner can directly with customers on behalf of in-depth communication project details innovation problem; whether it can be to show investment analysis tools software.[ failed business plan prepared summary; investment risk aversion project investment plan type ]The description language of chaos is not clear, what a plan. [ must use the simple language, clear diagrams illustrate the problem ]The business plan is very not professional, such as the lack of basic data, analysis is too simple; or the data is not convincing, took some and industry benchmark data.No strong execution team project.The only creative, no practical experience and not the details of the plan for the project.The plan target are unknown or difficult to measure the target execution plan for the project.The big market environment and to describe, behind only clear business type and target;" Too much emphasis on the advanced nature of technology or product and service ideas, while ignoring the execution, failed to clearly explain the business opportunity and executive ability, thought that the" constant effort yields sure success" [ general investment companies on the market promotion and implementation of capacity to pay more attention to ]; for example excessive emphasis on international advanced project technology, to fill the domestic blank, to obtain authority certification or a fair gold medal, but forget the poineering investment fund is a non-profit business, instead of non-profit scientific research fund;The plan has a lot of slogans, and to achieve the goal of strategy and tactics are described not much;The emphasis on facing the market capacity and production capacity, but did not say how to sell their own products: only the sales target, did not achieve the sales target specific plan.The emphasis on past achievements, but cannot convincingly explain to keep sustainable competitive advantage strategy for the future;It emphasizes on a large company of supply and marketing, so that investors are worried about becoming too dependent on a single strategic partners bring huge risk;The management team strength exaggerate, or claim that : if the investment, a celebrity will join the company;* to import market and team description is not convincing;The production and marketing plan or not relates, or glossed over.By underestimating the strength of competitors, or simply that no rival; to compete without conscious awareness, ignore the competitive threat.The market and competitor described lack of specific information and data;* to operating difficulties and risk prediction is insufficient, too optimistic;The market scale is too small, incidental stage market, or market size and market share estimation method is not scientific;The product or customer is too single [ investment company will think weak risk resistance capacity ], or product or customer too much too miscellaneous [ investment company will think concentration concentration is not enough ];The product service selling point too much, pan without finishing;No basis for the blind optimism is expected to in two or three years after listing.The excessive as specious writing or word games such as emphasizing abroad [ Dr., caring leadership, winning numerous expert consultants ], assembly;The overly exaggerated the company name and name of project [ such as one for the domestic market start-up company called XX International Group ];The intentionally conceals the facts, this should describe the content keep from talking about the project;. on capital budgeting description unclear or unreasonable, capital to use directional blur;The budget has expensive renovations and limousines and unrealistic expenses;The income mode is not clear; profit mode of digital computing model is not clear;The financial data is not accurate, articulation is not reasonable, data entry and too large;Three, preparation of business plans must be the core issues of concernHow to let the business of venture capital investment [ interest ]Because of the variety of nature of the project and industry market, writing a business plan books focus will be different. But generally have the following common concerns: core problems of project business model and profit model, and the realization of project profitability implementation strategies, including: market opportunities exist? How to seize the market opportunities into its own project profit model? What are the capabilities and conditions to realize the market opportunities for profit model and profit target? The project itself and how investors can get high returns?Business model should pay attention to the following points:1 business model must be able to profit.2 business model must be able to protect themselves: profitable business will attract competitors, competitors to how to do? This property is known as barriers to entry ( barrier to entry ) or insulating layer ( competitive insulation ) competition. These barriers include patent ( it is not a lot of people think so useful ), brand, exclusive promotion channel protocol, commercial secret ( such as Coca Cola formula ), as well as the first-mover advantage.3 business model must be adjusted during the Gulf War: remember the people to the" Patriot" missile excitement? This is a launch later can also continue to target weapon. You can adjust its flight trajectory. If you want to maximize your chances of success, you need a business model. If what you do is locked - loaded - emission, then you will probably only pray to God.4 business model will have financial exit strategy: if you can create a share of business and then sell it, you can set up your company from net cash. If you don't sell, your income is annual earnings. Both may have a world of difference.The above content can actually change the risk investor, their concerns are focused on four aspects, namely: uniqueness, management team, prediction and exit.Unique: I do things, these things with other companies and products have what distinction, what characteristics? [ in the plan of chapter relates to this problem: in "the company and its future"," product and service"," marketing" and dedicated a chapter to" the advantage of the company" and other chapters focusing on your many unique ]The management team : is there an outstanding management team to complete a unique product or service mode to execute the plan, achieve profit target? [ attention management background information, plan shall describe their name and compelling experience data ]The prediction: financial forecast not only to an orderly list percentage increase, and must be combined with other relevant data analysis and comparison of the company as. [ financial forecasts in a business plan should include at least the investment costs, product costs, sales revenue, profit, cash flow and assets and liabilities of prediction, forecasting results need not make people happy, but also must impress the risk investor heart. In general, the initial stage the sales growth rate of 50%100% is a normal phenomenon, the sales growth rate below 25% of predicted not easy to impress investors heart ]The exit: investors will quit the project company. Therefore, in the project plan, must be clear that investors exit road.To solve the above problem, writing a business plan to pay particular attention to focus on:1). To clear concise.2). Attention market especially market opportunities, to speak with the facts, thus display Market Research and market capacity.3). To explain why potential customers will buy your product or service.4). From the customer 's point of view, put forward to guide them into your sales system strategy.5). In the head to form a relatively mature investment exit strategy.6). To fully explain why you and your team to the most appropriate for this thing.7). In the" executive summary" fluctuation kongfu: it is part of investors first reading section, should be placed in the business plan prepared in the last time to finish, is on the whole business plan the concentrated essence. Executive summary length should be controlled in the 2-3 page content within, scouring strong, focusing on the company's investment highlights, especially compared to the competitor's eye-catching. In general, the net cash inflow, customer base, market growth opportunities, a profound background of the team are all potential investors interested in the window.The first of the company business plan preparation services basic standard:The business model is unique, the technology is advanced, the financial situation is good;Enterprise operation is normal, market prospect is capacious, the executive team is strong.
2.商业模式必须能自我保护：盈利的生意会吸引竞争对手,竞争对手来了怎么办？这一属性被称为进入壁垒(barrier to entry)或竞争绝缘层(competitive insulation)。这些壁垒包括专利(其实并不像很多人以为的那么有用)、品牌、排他性的推销渠道协议、商业秘密(如可口可乐的配方)，以及先行者的优势。