商业计划书-商业计划书策划-第一网商业

发布时间:2019-09-25 12:17

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论文网公司商业计划书编制服务基本标准:

商业模式是独特的,工艺技术是领先的,财务状况是良好的;

企业运作是正常的,市场前景是广阔的,执行团队是过硬的。

  Business plan planning preparation services
Business plan ( Business Plan ), both the project investment plan, is a comprehensive project plan, the main intention is to submit to the investors, so that they can make judgment on the enterprise or project, thus enabling enterprises to get financing. A business plan is a company, enterprise or project unit in order to achieve the investment financing or stage of development goals, after an initial project scientific research, analysis, collect and collate the relevant information on the basis of, according to a certain format and content of the specific requirements and compile a comprehensive exhibition company and project status, future development potential and strategy of written material.At present Chinese enterprises in the international financing on the success rate is not high, not the project itself is neither good nor the project return on investment is not high, but the project business plan prepared by the hasty and planning ability to let investors disappointed. Business plan prepared and enterprise itself is a complex and sophisticated projects, not only to the industry, full market research, but also has good writing skills. For a development of enterprises, professional investment plan is looking for investment cooperation necessary materials, is also an enterprise on its current situation and future development strategy of comprehensive thinking and repositioning of the process.According to authoritative statistics, only 5% of the outstanding business plan to attract the attention of pioneering investment company. A careful preparations for the excellent business plans must be concise, focused, can make the investment in a very short period of time all excited, can make your business in numerous financing talent showing itself in the application.The business plan includes almost all investors interested in the content, from the enterprise growth experience, products and services, marketing, management team, equity structure, organization and personnel, financial, operation to the financing plan. Only the content full and accurate, rich data, system integrity, analysis of incisive business plan to attract investors, let them understand your project business plan, to make your financial needs to become a reality, the investment plan prepared by the quality of your project financing is crucial.A business plan is successful project financing decision quality, the key, if you wish to have a high quality investment plan, please be careful inspection planning production company actual strength. From the integrity of the first occupation morality, to see whether a similar project planning experience of writing -- to view similar projects complete case and contract; if there is a senior planner can directly with customers on behalf of in-depth communication project details innovation problem; whether it can be to show investment analysis tools software.[ failed business plan prepared summary; investment risk aversion project investment plan type ]The description language of chaos is not clear, what a plan. [ must use the simple language, clear diagrams illustrate the problem ]The business plan is very not professional, such as the lack of basic data, analysis is too simple; or the data is not convincing, took some and industry benchmark data.No strong execution team project.The only creative, no practical experience and not the details of the plan for the project.The plan target are unknown or difficult to measure the target execution plan for the project.The big market environment and to describe, behind only clear business type and target;" Too much emphasis on the advanced nature of technology or product and service ideas, while ignoring the execution, failed to clearly explain the business opportunity and executive ability, thought that the" constant effort yields sure success" [ general investment companies on the market promotion and implementation of capacity to pay more attention to ]; for example excessive emphasis on international advanced project technology, to fill the domestic blank, to obtain authority certification or a fair gold medal, but forget the poineering investment fund is a non-profit business, instead of non-profit scientific research fund;The plan has a lot of slogans, and to achieve the goal of strategy and tactics are described not much;The emphasis on facing the market capacity and production capacity, but did not say how to sell their own products: only the sales target, did not achieve the sales target specific plan.The emphasis on past achievements, but cannot convincingly explain to keep sustainable competitive advantage strategy for the future;It emphasizes on a large company of supply and marketing, so that investors are worried about becoming too dependent on a single strategic partners bring huge risk;The management team strength exaggerate, or claim that : if the investment, a celebrity will join the company;* to import market and team description is not convincing;The production and marketing plan or not relates, or glossed over.By underestimating the strength of competitors, or simply that no rival; to compete without conscious awareness, ignore the competitive threat.The market and competitor described lack of specific information and data;* to operating difficulties and risk prediction is insufficient, too optimistic;The market scale is too small, incidental stage market, or market size and market share estimation method is not scientific;The product or customer is too single [ investment company will think weak risk resistance capacity ], or product or customer too much too miscellaneous [ investment company will think concentration concentration is not enough ];The product service selling point too much, pan without finishing;No basis for the blind optimism is expected to in two or three years after listing.The excessive as specious writing or word games such as emphasizing abroad [ Dr., caring leadership, winning numerous expert consultants ], assembly;The overly exaggerated the company name and name of project [ such as one for the domestic market start-up company called XX International Group ];The intentionally conceals the facts, this should describe the content keep from talking about the project;. on capital budgeting description unclear or unreasonable, capital to use directional blur;The budget has expensive renovations and limousines and unrealistic expenses;The income mode is not clear; profit mode of digital computing model is not clear;The financial data is not accurate, articulation is not reasonable, data entry and too large;Three, preparation of business plans must be the core issues of concernHow to let the business of venture capital investment [ interest ]Because of the variety of nature of the project and industry market, writing a business plan books focus will be different. But generally have the following common concerns: core problems of project business model and profit model, and the realization of project profitability implementation strategies, including: market opportunities exist? How to seize the market opportunities into its own project profit model? What are the capabilities and conditions to realize the market opportunities for profit model and profit target? The project itself and how investors can get high returns?Business model should pay attention to the following points:1 business model must be able to profit.2 business model must be able to protect themselves: profitable business will attract competitors, competitors to how to do? This property is known as barriers to entry ( barrier to entry ) or insulating layer ( competitive insulation ) competition. These barriers include patent ( it is not a lot of people think so useful ), brand, exclusive promotion channel protocol, commercial secret ( such as Coca Cola formula ), as well as the first-mover advantage.3 business model must be adjusted during the Gulf War: remember the people to the" Patriot" missile excitement? This is a launch later can also continue to target weapon. You can adjust its flight trajectory. If you want to maximize your chances of success, you need a business model. If what you do is locked - loaded - emission, then you will probably only pray to God.4 business model will have financial exit strategy: if you can create a share of business and then sell it, you can set up your company from net cash. If you don't sell, your income is annual earnings. Both may have a world of difference.The above content can actually change the risk investor, their concerns are focused on four aspects, namely: uniqueness, management team, prediction and exit.Unique: I do things, these things with other companies and products have what distinction, what characteristics? [ in the plan of chapter relates to this problem: in "the company and its future"," product and service"," marketing" and dedicated a chapter to" the advantage of the company" and other chapters focusing on your many unique ]The management team : is there an outstanding management team to complete a unique product or service mode to execute the plan, achieve profit target? [ attention management background information, plan shall describe their name and compelling experience data ]The prediction: financial forecast not only to an orderly list percentage increase, and must be combined with other relevant data analysis and comparison of the company as. [ financial forecasts in a business plan should include at least the investment costs, product costs, sales revenue, profit, cash flow and assets and liabilities of prediction, forecasting results need not make people happy, but also must impress the risk investor heart. In general, the initial stage the sales growth rate of 50%100% is a normal phenomenon, the sales growth rate below 25% of predicted not easy to impress investors heart ]The exit: investors will quit the project company. Therefore, in the project plan, must be clear that investors exit road.To solve the above problem, writing a business plan to pay particular attention to focus on:1). To clear concise.2). Attention market especially market opportunities, to speak with the facts, thus display Market Research and market capacity.3). To explain why potential customers will buy your product or service.4). From the customer 's point of view, put forward to guide them into your sales system strategy.5). In the head to form a relatively mature investment exit strategy.6). To fully explain why you and your team to the most appropriate for this thing.7). In the" executive summary" fluctuation kongfu: it is part of investors first reading section, should be placed in the business plan prepared in the last time to finish, is on the whole business plan the concentrated essence. Executive summary length should be controlled in the 2-3 page content within, scouring strong, focusing on the company's investment highlights, especially compared to the competitor's eye-catching. In general, the net cash inflow, customer base, market growth opportunities, a profound background of the team are all potential investors interested in the window.The first of the company business plan preparation services basic standard:The business model is unique, the technology is advanced, the financial situation is good;Enterprise operation is normal, market prospect is capacious, the executive team is strong.


     商业计划书(Business Plan),既项目投资计划书,是一份全方位的项目计划书,其主要意图是递交给投资商,以便于他们能对企业或项目做出评判,从而使企业获得融资。商业计划书是公司、企业或项目单位为了达到招商融资或阶段性发展目标,在经过前期对项目科学地调研、分析、搜集与整理有关资料的基础上,根据一定的格式和内容的具体要求而编辑整理的一个全面展示公司和项目状况、未来发展潜力与执行策略的书面材料。

     目前中国企业在国际上融资成功率不高,不是项目本身不好也不是项目投资回报不高,而是项目方商业计划书编写的草率与策划能力让投资商感到失望。商业计划书编写与创业本身一样是一个复杂而精细的工程,不但要对行业、市场进行充分的研究,而且还要有很好的文字功底。对于一个发展中的企业,专业的项目投资计划书既是寻找投资商合作的必备材料,也是企业对自身的现状及未来发展战略全面思索和重新定位的过程。

     据权威统计,只有5%的优秀商业计划书能够真正吸引创业投资公司的注意力。一份精心准备的优秀商业计划书必须简明易读,重点突出,能够让投资商在很短的时间里一下子兴奋起来,可以使你的企业在众多融资申请中脱颖而出。

     商业计划书几乎包括投资商所有感兴趣的内容,从企业成长经历,产品服务,市场营销,管理团队,股权结构,组织人事,财务,运营到融资方案。只有内容详实、数据丰富、体系完整、分析精辟的商业计划书才能吸引投资商,让他们看懂您的项目商业运作计划,才能使您的融资需求成为现实,投资计划书编写的质量对您的项目融资至关重要。

商业计划书的质量,是决定项目成功融资的关键,如果您希望有一份高质量的投资计划书,请一定要慎重考察策划制作公司的真实实力。从诚信第一的职业道德出发,查看是否有近似项目的策划编写经验--当面查看类似项目的完整案例及合同;是否有高级策划师可以直接与客户代表深入沟通项目细节创新问题;是否可以当面展示投资分析工具软件。


 
【失败商业计划书编写汇总;风险投资商反感的项目投资计划书类型】

● 描述语言上混乱不清晰,废话多的冗长计划书。【一定要用最简单的语言,明确的图表说明问题】
● 商业计划显得非常不专业,例如缺乏应有的基础数据,分析过于简单;或数据没有说服力,拿出一些与产业标准相去甚远的数据。
● 没有强有力执行团体的项目计划书。
● 只有创意,没有实际经验与没有细节的项目计划书。
● 计划目标界定不明或难以衡量目标执行的项目计划书。
● 大篇幅描述市场和环境,到后面才讲清楚公司的业务类型和目标;
● 过于强调技术的先进性或产品服务的创意,而忽略执行方面,未能清楚地解释商业机会与执行能力,以为“功到自然成”【一般投资公司对市场推广和实施能力更重视】;例如过份强调项目技术国际先进、填补国内空白、获得权威机构认证或某某博览会金奖,却忘记了创业投资基金是商业营利性机构,而不是非营利性的科研基金;
●计划书中有很多口号,而为达到目标所制定的策略与战术却描述不多;
● 强调面临的市场容量或生产能力,却没说清楚怎样销售自己的产品:只有销售目标,没有实现销售目标的具体计划。
● 强调过往成就,却不能令人信服地说明保持将来可持续竞争优势的策略方法;
● 过于强调依赖某一大公司的供销关系,使投资者很担心过于依赖单一战略合作伙伴带来的巨大风险;
● 管理团队的实力言过其实,或声称:若获得投资,某某名人将加入本公司;
● 对市场导入和团队协助的描述没有说服力;
● 生产与营销实施方案或不作涉及,或一笔带过。
● 低估竞争对手的实力,或者干脆说没有竞争对手;对竞争没有清醒的认识,忽视竞争威胁。
● 对市场和竞争对手的描述缺乏具体资料和数据;
● 对经营困难及风险预计不足,过于乐观;
● 市场规模太小,偶然的阶段性市场,或市场容量和市场份额的估算方法不科学;
● 产品或客户过于单一【投资公司会认为抗风险能力弱】,或产品或客户过于太多太杂【投资公司会认为专注度集中度不够】;
● 产品服务卖点过多,泛而不精;
● 没有依据的盲目乐观地预计公司将在两三年之后上市。
● 过分的作表面文章或文字游戏【如强调留洋博士、领导关怀、大会获奖、众多专家顾问】;
● 过份夸张的公司名称与项目名称【如一个面向国内市场的初创公司起名为某某国际集团】;
● 故意隐瞒事实真相,对项目本应该描述内容避而不谈;
● 对资金预算描述不清楚或不合理,资金使用方向模糊;
● 预算中有昂贵的装修和高级轿车等不切实际的开支项;
● 收入模式不明确;盈利模式的数字计算模型不清晰;
● 财务数据测算不准确,勾稽关系不合理,数据出入过大;

三、编写商业计划书时必须关注的核心问题

【怎样让风险投资商感兴趣】

     由于各种项目性质及行业市场不同,编写商业计划书时的侧重点会有所不同。但是一般要有以下共性的关注点:核心问题是项目商业模式与盈利模式,以及实现项目盈利的执行策略,包括:市场机会是否存在?如何抓住市场机会变成自己的项目盈利模式?有哪些实施能力和条件实现这个市场机会给予的盈利模式+盈利目标?项目本身及投资者如何获得高额回报?

     商业模式上要注意以下几点:

1.商业模式必须能盈利。
2.商业模式必须能自我保护:盈利的生意会吸引竞争对手,竞争对手来了怎么办?这一属性被称为进入壁垒(barrier to entry)或竞争绝缘层(competitive insulation)。这些壁垒包括专利(其实并不像很多人以为的那么有用)、品牌、排他性的推销渠道协议、商业秘密(如可口可乐的配方),以及先行者的优势。
3.商业模式必须可调整:记得海湾战争时人们对“爱国者”导弹的兴奋么?这是一个发射以后还可以继续瞄准的武器。你可以随时调整它的飞行轨迹。如果想最大化你成功的机会,你需要这样一个商业模式。如果你所做的是锁定-上膛-发射,那你恐怕只有向上苍祈祷了。
4.商业模式要有财务退出策略:如果你能创立起一摊生意然后把它卖掉,你就能从你建立的公司净值中套现。如果你卖不掉,你所得的则是年盈利。两者可能有天壤之别。

     上述内容其实可以换为风险投资者的话,他们的关注问题主要集中于四个方面,即:独特性、管理团队、预测和退出。

● 独特性:我做什么东西,这些东西与其它公司及产品有什么区别,有什么特点?【在计划书的多章中涉及这一问题:在“公司及其未来”、“产品及服务”、“市场与营销”和专门的一章“公司的优势”等章节中集中论述你的诸多独特性】

● 管理团队:是否有一个优秀的经营团队来完成一个具有独特产品或服务模式的执行计划,达到既定盈利目标?【注重管理阶层的背景资料,计划书中应详细说明他们的姓名及令人信服的经历资料】

● 预测:财务预测不但要条理分明地列出逐年增长的百分率,而且必须与其它有关公司数据做如实的分析对比。【商业计划书中的财务预测至少要包括投资费用、产品成本、销售收入、损益、现金流量和资产负债等预测表,预测结果不必让人们大喜过望,但也必须打动风险投资者的心。一般来说,起步阶段销售增长率为50%-100%乃正常现象,销售增长率低于25%的预测不容易打动投资人的心】

● 退出:投资商迟早要退出项目公司。因此,在项目计划书中,必须明确指出投资商的退出之路。

     针对以上关键问题,编写商业计划书时要特别注意的重点有:

     1).力求表述清楚简洁。

     2).关注市场尤其是市场机会,用事实说话,因此展示市场调查和市场容量。

     3).解释潜在顾客为什么会掏钱买你的产品或服务。

     4).站在顾客的角度考虑问题,提出引导他们进入你的销售体系的策略。

     5).在头脑中要形成一个相对比较成熟的投资退出策略。

     6).充分说明为什么你和你的团队最合适作这件事。

     7).在“执行摘要”上下功夫:这一部分是投资人最先阅读的部分,应该放在商业计划书编写中的最后时间来完成,是对整个商业计划书精华的浓缩。执行摘要的长度要控制在2-3页以内,内容力求精练有力,重点阐明公司的投资亮点,尤其是相对于竞争对手的抢眼之处。一般,净现金流入、客户基础、市场快速增长的机会、深厚背景的团队等都是可能引起投资人兴趣的亮点。

 

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